Stella McCartney travels to the shores of Italy’s Sardinia island for its spring-summer 2018 campaign. Photographed by Johnny Dufort, the images star models Sophie Rask and Karly Loyce. The girls pose in sand and water for the sunny shots. For spring, McCartney spotlights poplin dresses, the ‘Icy Ice’ sunglasses and ‘Stella Star’ bag. Exploring humanity’s relationship with water, the print campaign as well as a short film focuses on serene and tranquil qualities.
Stella McCartney Spring/Summer 2018 Campaign