Steinberg is the Face of Sportmax’s Spring 2022 Campaign

March 9, 2022
Steinberg Sportmax Spring 2022 Campaign
Steinberg stars in Sportmax spring-summer 2022 campaign. Photo: Mario Sorrenti

Sportmax has unveiled its spring-summer 2022 advertising campaign, which features leading face, Steinberg. The model poses for a series of dynamic studio pictures, which are captured by Mario Sorrenti. Plastic sheets are juxtaposed with sleek designs in shades of lavender purple, neutral beige, and cream white to create a striking visual effect.

Sportmax Spring/Summer 2022 Campaign

Sportmax Purple Outfit Spring 2022 Trend
Sportmax highlights purple designs in spring-summer 2022 campaign. Photo: Mario Sorrenti

Lace-up accents, as well as corset elements, are featured on the bodices of the designs. Steinberg, who Elodie David-Touboul styles, also sports platform sandals and stylish bags. Creative direction is handled by Heiko Keinath, with casting by Piergiorgio Del Moro. For beauty, James Pecis works on Steinberg’s sleek fringe with makeup by Lisa Butler.

Related: Nora Attal Soaks Up the Sun in Weekend Max Mara Spring 2022 Campaign

Sportmax Printed Jacket Spring 2022
Steinberg poses in Sportmax spring-summer 2022 campaign. Photo: Mario Sorrenti

Looks come to life through a fragmented lens, where a controlled clash between essential silhouettes and volumes creates a contemporary and feminine image. Sportmax depicts a truly iconic femininity with essential silhouettes that shape the body. A wide array of fabrics enriches the contemporary mood of the collection. Tailoring is empowered by the harmony of contrasts and leather keeps taking center stage, perfectly Sportmax.

Sportmax on S/S 2022 Collection
Sportmax Corset Design Spring 2022
Steinberg poses in corset-inspired design for spring-summer 2022 campaign. Photo: Mario Sorrenti
Purple Jersey Dress Sportmax Spring 2022
Lavender purple jersey dress stands out in Sportmax’s spring-summer 2022 campaign. Photo: Mario Sorrenti
Steinberg Sportmax Spring 2022 Campaign Crop Top
Model Steinberg is the face of Sportmax’s spring-summer 2022 campaign. Photo: Mario Sorrenti
Sportmax Floral Print Spring 2022
Wearing florals, Steinberg fronts Sportmax spring-summer 2022 campaign. Photo: Mario Sorrenti

Leave a Comment