Sportmax taps rising star Sara Grace Wallerstedt for its spring-summer 2020 campaign. Lensed by Mario Sorrenti, she wears a selection of sleek outerwear and tailoring in brightly lit shots. Described as neo-romantic, spring focuses on soft pastel hues, fluid fabrics as well as leather details. For beauty, Duffy works on Sara’s red tresses with makeup by Diane Kendal.
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