Soo Joo Park is L’Oreal Paris’ First Asian-American Spokesmodel

Joanna Elizabeth

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Published March 26, 2015

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Updated June 25, 2017

Soo Joo Park is L'Oreal Paris' first Asian-American spokesmodel
Soo Joo Park is L’Oreal Paris’ first Asian-American spokesmodel

L’Oreal Paris continues to expand its roster of talent by tapping model Soo Joo Park as its latest brand ambassador. The Korean beauty, who was raised in California, is now the cosmetics brand’s first Asian-American spokesmodel. Known for her signature platinum blonde hair, the model announced the news on her official Instagram page, wearing a t-shirt that featured the hashtag #worthit, playing off of L’Oreal’s iconic tagline.

Soo Joo is known for her platinum blonde hair.
Soo Joo is known for her platinum blonde hair.

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