Juicy Couture joins forces with Italian lifestyle brand Kappa on an exclusive collaboration. Influencer Sofia Richie appears in campaign images featuring early aughts inspired style. The collection focuses on silk satin designs in shades of pastel pink, blue, and black. Making this a major milestone, 2020, also marks the 25th anniversary for Juicy Couture. Biker shorts, leisure pants, tube tops, and hoodies round out this collaboration. Sofia poses for photographer Amber Asaly in glamorous images shot at a Los Angeles chateau. Mimi Cuttrell styles the shoot with makeup by Sam Visser and John Ruggiero on makeup.
Kappa x Juicy Couture Campaign
I’m so excited to join the Kappa Juicy family! Kappa and Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture.”Sofia Richie