Jisoo takes center stage in Self-Portrait’s pre-fall 2025 campaign, and the visuals are stunning. Captured by Drew Vickers in Seoul, the campaign is titled Dreams of Past Lives and blends retro charm with futuristic vibes using AI-generated scenes.
Self-Portrait Pre-Fall 2025 Campaign
This marks Jisoo’s third time starring in a campaign for the London-based label, reinforcing her creative connection with founder Han Chong. The collection pairs fantasy with realism. One image features Jisoo posing in a sheer lace blouse and a cream mini skirt, framed by the warm glow of a vintage lamp.
Another outfit is a pleated white dress with a structured collar, channels ‘60s elegance with a modern twist. A third shows her in a gingham bandeau, houndstooth mini skort, and nylon jacket, grounded by a city street backdrop that feels half-dream, half-memory.
Han Chong notes Jisoo’s ability to hold attention without overexposure, while Jisoo says working with the brand lets her freely explore different sides of herself. The Self-Portrait campaign feels both nostalgic and new, echoing imagined memories through fashion.
