American jewelry brand David Yurman taps Scarlett Johansson as its very first brand ambassador for 2022. The actress appears in a campaign called Come Closer, shot on location in New York City by Lachlan Bailey. This also marks the first advertisement under newly appointed president Evan Yurman.
In one shot, the blonde bombshell poses in bed underneath the sheets while wearing a stack of bracelets and rings. Another image shows the ‘Black Widow’ star in a casual look featuring a baseball cap and layered jewelry. Anastasia Barbieri also styles the shoot.
David Yurman Come Closer 2022 Campaign
The ten photos and short film show a comfortable Scarlett humming and singing to Sinatra’s legendary song “New York, New York.” The photographs and film were shot in New York’s The Carlyle, A Rosewood Hotel, and its legendary Bemelmans Bar.
“Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favorite fashion magazines,” says Scarlett. “The Yurmans and their designs always embodied New York for me – bold, fresh and just a bit of edge. When Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.”Scarlett Johansson
A cooperation with Robin Hood, New York’s largest anti-poverty nonprofit, David Yurman, will continue to fund its Unity Fund in 2022. The David Yurman Unity Fund will benefit from 20% of the purchase price of handpicked women’s and men’s designs starting February 15th.