Kate Moss takes the spotlight in Saint Laurent’s Fall 2025 campaign, and she does it with cool, effortless style. Shot in Los Angeles by photographer Mert Alas, the campaign feels more like a movie than a photo shoot. Each image tells a story, and Kate is always the star.
Saint Laurent Fall 2025 Campaign
In one shot, she lounges in a vintage car wearing a caramel coat and dark sunglasses. In another, she’s barefoot in the sand, holding a burgundy quilted YSL Icare bag. The mix of fancy and casual makes it feel real. At night, she wears a leather jacket with a frilly skirt, showing that Saint Laurent can be strong and stylish at the same time.
Creative director Anthony Vaccarello blends past and present. He mixes soft silk dresses with oversized jackets, lace with leather. Kate wears the clothes like they were made just for her.
The campaign also features stars like Chloë Sevigny and Frankie Rayder. Together, they show off YSL’s famous bags like the Icare, Loulou, and Jamie, plus bold gold jewelry and cat-eye sunglasses.
In the short film, Kate whispers, “I laugh too loud in quiet rooms / And I leave before the music stops.” The vibe? Wild, free, and totally Saint Laurent.
