Prada raises questions for its spring-summer 2021 campaign. Made jointly by co-creative directors Miuccia Prada and Raf Simons, this marks their first campaign together. Made with creative direction by Ferdinando Verderi, advertisements feature models Evelina Grinberga, Greta Elisa Hofer, Dija Kallon, Lydia Koos, and Isa Gustafsson. Across the images, questions adorn the photos like: Is future a romantic idea for you? Viewers can go to the Italian brand’s website and give their answers. Chic silhouettes focus on A-line skirts, draped jackets, and branded necklines.
“In a riposte to ideas of authorship and auteurship, the Prada Spring/Summer 2021 campaign is photographed by no-one. Instead, hundreds of cameras, circling models in 360-degrees, simultaneously capture a multitude of views. Technology determines our viewpoint on the collection – just as it defines the 21st century,” the brand states about photography for the campaign.