Daria Strokous Stars in NARS Cosmetics Dual-Intensity Eyeshadow Ad

Joanna Elizabeth

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Published April 11, 2014

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Updated April 17, 2017

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NARS’ New Eyeshadow–Cosmetics brand NARS is launching a new eyeshadow with its Dual-Intensity Eyeshadow palette, reports WWD (subscription needed). “I wanted to try something different in the eye-shadow category and pushed our chemists to create a new formulation that would be first-to-market and have the flexibly of being used wet or dry,” says founder François Nars. The accompanying campaign features Russian model and face of Dior, Daria Strokous, who poses with a smokey eye in the ad.

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