Model Calls Out Swimsuit Label for Photoshopping Her Body

Joanna Elizabeth


Published August 28, 2014


Updated April 17, 2016

(Top) Image uploaded by swim brand. (Bottom) Original image. Photo: Instagram
(Top) Image uploaded by swim brand. (Bottom) Original image. Photo: Instagram

After doing an underwater shoot with photographer Pip Summerville, Australian model Meaghan Kausman was surprised to find that the swimwear label featured—Fella—uploaded a “drastically altered” image to their Instagram page. As you can clearly see, Kausman’s body is edited to appear several sizes smaller.

Meghan Responds to Photoshopped Picture

According to Jezebel, the model took to her Instagram to write the following, “They had drastically altered my body, thinning out my stomach and thighs in an attempt to box me in to the cultural ideal of beauty. Above is their version, below is the real version. My body is a size 8, not a size 4. That’s my body! I refuse to stand by and allow ANY company or person to perpetuate the belief that ‘thinner is better’. All women are beautiful, and we come in different shapes and sizes! This industry is crazy!!!! It is NOT OKAY to alter a woman’s body to make it look thinner. EVER!”

Another unaltered image from the shoot. Photo: Meghan's Instagram
Another unaltered image from the shoot. Photo: Meghan’s Instagram

On top of it, the image in question was not for a campaign or paid work. Fella offered the swimwear for free but it was not shot specifically for the brand. Since then, Fella has sent an apology and removed the edited image from its Instagram page. In contrast, some brands like Billabong and aerie Lingerie have featured 100% un-retouched photos in recent campaigns.

Recent Updates

Ana de Armas Louis Vuitton Jewelry Featured

Ana de Armas’ New Louis Vuitton Jewelry Ad is a Must-See

Ana de Armas continues to dazzle audiences with her latest appearance in Louis Vuitton's 2024 high jewelry campaign for the ...
Types of Accessories Featured

Types of Accessories: Popular Pieces for Every Season

The role of accessorizing in fashion can not be overstated, and different types of accessories can transform simple outfits into ...
Nicole Kidman Balenciaga Crush Featured

Nicole Kidman Flaunts Balenciaga’s Crush Bag

Balenciaga's recent campaign showcases two of its iconic bags: the Crush bag and the Hourglass bag. This advertisement, shot by ...
Loro Piana Into Wild 2024 Featured

Loro Piana Goes Into the Wild with Luxe Outdoor Collection

Loro Piana's latest capsule collection, Into the Wild, is an ode to outdoor adventures. Featuring models Liya Kebede and Edie ...
Rebecca Ferguson Vogue Scandinavia Featured

Rebecca Ferguson is a Vision in Vogue Scandinavia

In the June-July 2024 issue of Vogue Scandinavia, actress Rebecca Ferguson graces the cover with a stunning photoshoot set against ...
Orlebar Brown La DoubleJ Featured

Orlebar Brown x La DoubleJ Delivers Chic Summer Vibes

Orlebar Brown and La DoubleJ have launched a bold summer 2024 collaboration that’s set to redefine vacation style. Known for ...