Peer into a dreamworld where vintage fashion meets haunting beauty. Miu Miu has launched its newest Upcycled collection in collaboration with Oscar-winning costume designer Catherine Martin. Inspired by the glamour and edge of the late 1920s and early 1930s in the South of France, the collection blends old and new with a ghostly twist.
Miu Miu Upcycled 2025 Campaign
At the heart of the Miu Miu campaign is Grande Envie, a short film directed by Martin. It tells the story of a widowed Count (played by Willem Dafoe) haunted by his late wife (Daisy Ridley), who reappears through the lens of a camera.
The eerie mood continues in campaign photos by Michella Bredahl. Models linger in quiet rooms and on garden rugs, evoking the feeling of spirits stuck between past and present. Stylist Lotta Volkova pairs pastel slip dresses with crewneck tees, sheer layers, and thick socks.
Pops of pale blue, blush pink, and creamy white create a soft, vintage vibe. Some wear sailor-style separates and striped knits while lounging outdoors. This exclusive Miu Miu Upcycled collection debuts at the New Bond Street store in London on June 7 before hitting select stores worldwide on June 21.
