Australian label BONDS has linked up with supermodel Miranda Kerr for the debut of a new range, BONDS SWIM. The campaign was shot on location on the beach with Miranda wearing the brand’s colorful bikinis featuring branded elastic bands. The line is set to launch on September 5th in BONDS Stores and David Jones. In the sun-drenched shots, Miranda Kerr poses with two hunks and even poses with a surfboard.
Talking about the new campaign, BONDS head of marketing Emily Small says, “Miranda is a quintessential Aussie girl, leading a healthy and active lifestyle by the beach. We are thrilled to be working with her again.” The 33-year-old model originally posed for BONDS in 2002 and later modeled for the brand’s 100th anniversary campaign launched last year.