Pandora launches a new collection aimed at Generation Z called, ‘Pandora Me’. Actress Millie Bobby Brown fronts campaign images captured by Cass Bird. The candid style portraits include designs decorated with small collectible charms. 55 pieces in all range from link bracelets to stud earrings and safety pin brooches. Millie Bobby has signed on as a Pandora ambassador for two years. Look out for Pandora Me in stores and online starting on October 3rd.
Campaign: Millie Bobby Brown for Pandora Me
Pandora Me is made to inspire and invite the next generation of consumers to express the things they love the most in a playful and confident way. We want to ignite their curiosity, tap into things they love and give them a voice.”
–Pandora Chief Creative and Brand Officer, Stephen Fairchild