McQueen Takes East London for Fall 2024 Campaign

Joanna Elizabeth

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Published July 10, 2024

McQueen Fall 2024 Campaign
Sara Caballero poses for the McQueen fall-winter 2024 campaign. Photo: Glen Luchford

McQueen’s fall-winter 2024 campaign takes to the evocative streets of East London, showcasing a collection that melds the raw energy of the city with high fashion sophistication.

McQueen Fall/Winter 2024 Campaign

Awwal Adeoti and Nyajuok Gatdet wear bold and edgy looks for McQueen's fall-winter 2024 campaign.
Awwal Adeoti and Nyajuok Gatdet wear bold and edgy looks for McQueen’s fall-winter 2024 campaign. Photo: Glen Luchford

Photographed by Glen Luchford, the campaign features models Sara Caballero, Canlan Wang, Awwal Adeoti, Nyajuok Gatdet, Bebe Parnell, and Aryan Patel, bringing the essence of London youth with art direction by Christopher Simmonds.

Canlan Wang models a glittery dress on a white horse for McQueen's fall-winter 2024 ad.
Canlan Wang models a glittery dress on a white horse for McQueen’s fall-winter 2024 ad. Photo: Glen Luchford

Creative director Seán McGirr crafts a narrative where edgy meets elegance, featuring looks ranging from studded leather jackets to opulent shearling coats and innovative pieces like a dress adorned with fragments of a shattered chandelier.

Bebe Parnell gets clad in a shearling coat for the fall 2024 campaign from McQueen.
Bebe Parnell gets clad in a shearling coat for the fall 2024 campaign from McQueen. Photo: Glen Luchford

The campaign’s monochromatic palette underscores McQueen’s signature tailoring and the tactile contrasts within each piece. Studded leather jackets juxtapose with textured wool tunics, while sculptural outerwear adds a dramatic flair to the collection.

McQueen spotlights tailored suiting for its fall-winter 2024 campaign.
McQueen spotlights tailored suiting for its fall-winter 2024 campaign. Photo: Glen Luchford

The voluminous coats and sleek black boots bring a modern touch, blending against the historic backdrop of East London’s streets. Marie Chaix styled the cast while they exuded effortless chic.


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