McQ by Alexander McQueen brings some rock vibes with its fall-winter 2016 campaign thanks to Japanese noise rock band, Bo Ningen. Model Greta Varlese also appears in the advertisements which were photographed by Harley Weir for the second consecutive season. The band mates wear both men’s and women’s styles showing the androgynous nature of the collection.
Bo Ningen’s guitarist, Yuki Tsujii, commented about the campaign, “It was such an extraordinary experience to be a part of McQ’s campaign. They eagerly collaborate with artists and musicians, whilst keeping the charm of the brand, unlike other conventional houses.”