Marc Jacobs‘ markDaisy fragrance gets a new look with its 2020 campaign. Spokesmodel Kaia Gerber joins Meghan Roche and Adut Akech in sun-drenched images captured by Alasdair McLellan. The girls pose in all-white dresses while laying on grass. Katie Grand works on creative direction for the shoot with hair by Anthony Turner and Miranda Joyce on makeup. Described as a floral scent, Daisy includes notes of wild berries, white violet, jasmine and sandalwood.
Marc Jacobs ‘Daisy’ Fragrance 2020 Campaign