Kaia Gerber just made event dressing feel personal. The model stars in Mango’s Craft Your Own Story campaign, a special capsule collection that focuses on how we get dressed. The looks? Striking yet meaningful. Photographed by Stef Mitchell against a sun-washed pastel backdrop, Kaia wears minimal silhouettes with bold detail.
Mango Craft Your Own Story 2025 Campaign
Think floor-length gowns covered in soft beading, a sculpted halter dress with a blooming flower appliqué, and a fringed slip that sways like wind on skin. Every piece is made for individuality, like something you’d reach for on a birthday, at a rooftop dinner, or just to feel like yourself again. Mango’s message is clear: style is about you, not the rules.
Set in Palm Springs, the shoot highlights Kaia’s cool but grounded aura. This collection marks a fresh chapter for Mango, inviting women to wear clothes that speak to who they are, where they’ve been, and what’s next.
This marks Kaia Gerber’s first time fronting a campaign for Mango, adding a new chapter to her growing list of fashion ads. She also serves as a global ambassador for Omega watches.
