Louis Vuitton delivers a punch of color with its Alma BB bag campaign shot by the renowned Steven Meisel. Photographed in a studio, models Rianne van Rompaey, Vittoria Ceretti, Sora Choi, and Sacha Quenby wear matching hairstyles with new colorways. The bag comes in shades of pink, orange, blue, yellow, and brown. The campaign stars wear long straight tresses with cropped bags for a retro-inspired look. Wearing mini-length skirts and turtlenecks, the cast hits dynamic poses with a focus on Alma BB’s branded straps. “The bag is embellished with an embroidered jacquard strap to match, featuring Monogram flowers on one side and the Louis Vuitton logo on the other,” Louis Vuitton states.
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