L’Oreal Paris & Balmain Up the Chic Factor With New Lipstick Collab

Joanna Elizabeth

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Published August 23, 2017

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Updated August 26, 2018

L'Oreal Paris x Balmain lipstick campaign
L’Oreal Paris x Balmain lipstick campaign

UPDATE: Shop the L’Oreal Paris x Balmain Collection

Following months of anticipation, the L’Oreal Paris and Balmain collaboration unveils a first look at the upcoming lipstick line. Olivier Rousteing’s Balmain army stands strong with twelve diverse top models in the official campaign images. The capsule collection includes 12 couture matte shades by Color Riche in shades ranging from deep plums to sweet pinks. Models Doutzen Kroes, Lara Stone, Cindy Bruna, Ming Xi, Luma Grothe, Neelam Gill, Alexia Graham, Valentina Sampaio, Soo Joo Park, Grace Bol and Maria Borges appear in the advertisements. Nico Bustos captured the images which feature the tagline: United, We Are Invincible.

Related: Balmain Hair Couture Unveils Fall 2017 Campaign

The Balmain for L’Oreal Paris lipstick collection arrives in stores early September 2017. “No matter your origin, no matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it,” Balmain’s Olivier Rousteing says about the collaboration.

L’Oreal Paris x Balmain Lipstick Campaign

L'Oreal Paris x Balmain Tribe Couture matte lipstick
L’Oreal Paris x Balmain Tribe Couture matte lipstick
Lara Stone, Cindy Bruna, Doutzen Kroes and Ming Xi star in L'Oreal Paris x Balmain lipstick campaign
Lara Stone, Cindy Bruna, Doutzen Kroes and Ming Xi star in L’Oreal Paris x Balmain lipstick campaign
Balmain collaborates with L'Oreal Paris on makeup collection
Balmain collaborates with L’Oreal Paris on makeup collection
L’Oreal Paris x Balmain unveils its exclusive collaboration of lipstick

L'Oreal Paris x Balmain Tribe Couture matte lipstick
L’Oreal Paris x Balmain Tribe Couture matte lipstick

L'Oreal Paris x Balmain Tribe Glamazone matte lipstick
L’Oreal Paris x Balmain Tribe Glamazone matte lipstick
An image from L'Oreal Paris x Balmain lipstick campaign
An image from L’Oreal Paris x Balmain lipstick campaign
L'Oreal Paris x Balmain unveils its exclusive collaboration of lipstick
L’Oreal Paris x Balmain unveils its exclusive collaboration of lipstick
L'Oreal Paris x Balmain campaign
L’Oreal Paris x Balmain campaign
Balmain's Olivier Rousteing for L'Oreal Paris
Balmain’s Olivier Rousteing for L’Oreal Paris

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