Jitrois’ Fall 2016 Campaign is Up in the Air

Joanna Elizabeth

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Published June 29, 2016

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Updated August 1, 2017

Jitrois releases fall-winter 2016 campaign
Jitrois releases fall-winter 2016 campaign

French brand Jitrois and British photographer Rankin are taking the label’s fall-winter 2016 campaign to new heights—literally. Starring models Camilla Christensen and Harry Goodwins, the models are suspended midair in looks from the fall collection. Known for its leatherwork, Jitrois’ new season focuses on pantsuits, thigh-high boots and suede dresses. In addition to the photographs, Rankin also created a film called ‘Look Once, Look Twice’ where Camilla moves gracefully in the new season’s pieces.

“Throughout their history, Jitrois have pushed boundaries with their visuals, creating powerful, feminine poses. I wanted to take that to the next level, playing with the mind’s eye and the sensual experience of what we’re seeing,” Rankin says. “I love photography that stops you in your tracks and questions how it is done. That is what we’ve achieved here and Jitrois were, once again, the perfect creative collaborators.”

Rankin photographs Jitrois' fall-winter 2016 campaign
Rankin photographs Jitrois’ fall-winter 2016 campaign

Camilla Christensen floats in the air for Jitrois' fall 2016 campaign
Camilla Christensen floats in the air for Jitrois’ fall 2016 campaign
Camilla Christensen and Harry Goodwins appear in Jitrois' fall 2016 campaign
Camilla Christensen and Harry Goodwins appear in Jitrois’ fall 2016 campaign
Camilla Christensen poses in Jitrois' fall-winter 2016 campaign
Camilla Christensen poses in Jitrois’ fall-winter 2016 campaign


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