Italia Independent Goes Glossy for Spring 2016 Campaign

Joanna Elizabeth

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Published January 11, 2016

An image from Italia Independent's spring-summer 2016 campaign
An image from Italia Independent’s spring-summer 2016 campaign

Eyewear label Italia Independent creates a spring-summer 2016 campaign that blurs the line between magazine cover and advertisement. Made with creative direction by Independent Ideas and shot by Pierpaolo Ferrari, the images feature models in portraits that are also covers. The eyewear designs are front and center in the closely cropped shots.

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“The new advertising campaign places the product as the primary focus. This is an impactful creative approach – clear and clean, hallmark of the successful partnership between Independent Ideas and Pierpaolo Ferrari. Year after year, they have been able to translate the DNA of the Brand into images, always contributing to its evolution without betraying its soul,” says Giovanni Acongiagioco, Managing Director and Co-Founder of Italia Independent.

Italia Independent Spring 2016 Campaign Photos

Italia Independent spring 2016 campaign
Italia Independent spring 2016 campaign
The eyewear label recreates magazine covers for its spring 2016 advertisements
The eyewear label recreates magazine covers for its spring 2016 advertisements
Italia Independent spring 2016 campaign
Italia Independent spring 2016 campaign
Italia Independent spring 2016 campaign
Italia Independent spring 2016 campaign

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