Eyewear label Italia Independent creates a spring-summer 2016 campaign that blurs the line between magazine cover and advertisement. Made with creative direction by Independent Ideas and shot by Pierpaolo Ferrari, the images feature models in portraits that are also covers. The eyewear designs are front and center in the closely cropped shots.
Related: Famous Sunglasses in Movies
“The new advertising campaign places the product as the primary focus. This is an impactful creative approach – clear and clean, hallmark of the successful partnership between Independent Ideas and Pierpaolo Ferrari. Year after year, they have been able to translate the DNA of the Brand into images, always contributing to its evolution without betraying its soul,” says Giovanni Acongiagioco, Managing Director and Co-Founder of Italia Independent.
Italia Independent Spring 2016 Campaign Photos
Italia Independent New Arrivals at Nordstrom
