Irina Shayk Strikes a Pose in Missoni Spring 2024 Ad

Joanna Elizabeth


Published March 18, 2024

Irina Shayk Missoni Spring 2024 Ad Campaign
Irina Shayk embraces prints in the Missoni spring 2024 advertising campaign. Photo: Drew Vickers

The Missoni spring-summer 2024 campaign places Irina Shayk at the forefront, channeling the season’s vibrant spirit and innovative designs. Photographed by Drew Vickers, the advertisements capture Shayk in a reflective space, surrounded by mirrors that echo the dynamic and multifaceted nature of the prints.

One standout image reveals her in a kaleidoscopic tulle top, a colorful pattern that pays homage to Missoni’s heritage while proposing a fresh narrative for spring. This look is effortlessly balanced with crisp white pants, highlighting the lightness and optimism of the warmer months.

Irina Shayk for Missoni Spring 2024 Ad

Irina Shayk poses elegantly in Missoni's spring 2024 campaign, surrounded by her own reflections.
Irina Shayk poses elegantly in Missoni’s spring 2024 campaign, surrounded by her own reflections. Photo: Drew Vickers

Under Filippo Grazioli’s creative direction, the collection reflects a blend of tradition and modernity. In another captivating ensemble, Shayk introduces a zig-zag print design, its colors and patterns mimicking the endless possibilities of spring and summer days.

Paired with white open-toed heels, stylist Lorenzo Posocco provides a relaxed yet sophisticated silhouette. Accessories play a pivotal role in this season’s campaign, with sculptural jewelry adding a contemporary edge to Missoni’s designs.

In the Missoni spring 2024 ad, Irina Shayk captivates with a patterned coat and pants.
In the Missoni spring-summer 2024 ad, Irina Shayk captivates with a patterned coat and pants. Photo: Drew Vickers

Statement rings and bold earrings complement the garments’ intricate details, creating a cohesive look that is both striking and understated. The campaign follows up Irina’s appearance in the recent Aritzia Sweatfleece photoshoot.

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