Irina Shayk Masters Denim Style in Good American Ad

Joanna Elizabeth

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Published June 11, 2024

Irina Shayk good American 2024 ad campaign
Irina Shayk fronts Good American’s denim campaign for 2024. Photo: Vito Fernicola

Irina Shayk is the star of Good American’s new denim campaign, showcasing an array of chic and casual styles. The visuals, captured by Vito Fernicola, present Shayk in both studio and street settings, echoing the off-duty model aesthetic.

The campaign’s imagery is a natural follow-up to the recent swim shoot featuring Emrata, adding another layer to Good American’s versatile branding. In this campaign, Shayk wears a variety of denim designs that exude effortless cool.

Irina Shayk for Good American Denim 2024 Ad

Wearing a denim corset bustier dress, Irina Shayk embraces casual chic for Good American.
Wearing a denim corset bustier dress, Irina Shayk embraces casual chic for Good American. Photo: Vito Fernicola

One standout look features her in a denim corset bustier dress juxtaposed against a vibrant red backdrop, creating a striking visual contrast. Another shot captures her in frayed denim shorts paired with a crisp white shirt and knee-high black boots, embodying relaxed sophistication.

Model Irina Shayk shows off a double denim look with a bralette and jean maxi skirt for Good American's latest campaign.
Model Irina Shayk shows off a double denim look with a bralette and jean maxi skirt for Good American’s latest campaign. Photo: Vito Fernicola

Styled by Malina Joseph Gilchrist, the ensembles maintain a neutral color palette, focusing on white, black, and denim blue, allowing the textures and cuts to take center stage.

Dressed in all-black, Irina Shayk fronts Good American 2024 denim campaign in a tank top and jeans.
Dressed in all-black, Irina Shayk fronts the Good American 2024 denim campaign in a tank top and jeans. Photo: Vito Fernicola

Irina’s involvement in this campaign underscores her versatility and enduring presence in the fashion industry. Beyond her work with Good American, she recently fronted the Michael Kors Pour Femme fragrance ad, further cementing her status as a fashion and beauty icon.


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