Irina Shayk & Dakota Johnson Are the Faces of Intimissimi’s #Insideandout Campaign

September 14, 2017
Irina Shayk stars in Intimissimi's #Insideandout campaign
Irina Shayk stars in Intimissimi’s #Insideandout campaign

Lingerie brand Intimissimi takes a unique approach with the launch of its latest campaign. Called #Insideandout, the advertisements feature the stars fully clothed instead of posing in their underwear. Photographer Mario Testino captures model Irina Shayk, actress Dakota Johnson, tennis player Ana Ivanovic and chef Ella Mills for the new season.

Related: Irina Shayk Stuns in Black & White for Intimissimi’s Perfect Bra Book

“The casting is fabulous, but I also liked the challenge of communicating an underwear campaign through women who are fully dressed. I wanted to capture how these women look and feel wearing the underwear underneath their clothes. It’s a very daring way for Intimissimi to sell underwear”, says Mario Testino.

Intimissimi #Insideandout Campaign

Dakota Johnson fronts Intimissimi's #Insideandout campaign
Dakota Johnson fronts Intimissimi’s #Insideandout campaign
Ana Ivanovic stars in Intimissimi's #Insideandout campaign
Ana Ivanovic stars in Intimissimi’s #Insideandout campaign
Ella Mills appears in Intimissimi's #Insideandout campaign
Ella Mills appears in Intimissimi’s #Insideandout campaign

Irina Shayk poses behind-the-scenes at Intimissimi's #Insideandout campaign
Irina Shayk poses behind-the-scenes at Intimissimi’s #Insideandout campaign

Model Irina Shayk behind-the-scenes at Intimissimi's #Insideandout campaign
Model Irina Shayk behind-the-scenes at Intimissimi’s #Insideandout campaign
Ana Ivanovic behind-the-scenes at Intimissimi campaign
Ana Ivanovic behind-the-scenes at Intimissimi campaign
Dakota Johnson behind-the-scenes at Intimissimi's #Insideandout campaign
Dakota Johnson behind-the-scenes at Intimissimi’s #Insideandout campaign
Behind-the-Scenes at Intimissimi's #Insideandout campaign with Dakota Johnson
Behind-the-scenes at Intimissimi’s #Insideandout campaign with Dakota Johnson
Ella Mills behind-the-scenes at Intimissimi campaign
Ella Mills behind-the-scenes at Intimissimi campaign

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