Anna Ewers Goes Natural for Hugo Boss’ Spring 2016 Campaign

Joanna Elizabeth

/

Published December 26, 2015

/

Updated April 12, 2017

Anna Ewers stars in Hugo Boss' spring-summer 2016 campaign
Anna Ewers stars in Hugo Boss’ spring-summer 2016 campaign

BOSS has unveiled its spring-summer 2016 campaign with a spotlight on a natural setting. Captured on location in Montauk, New York, model Anna Ewers poses for Inez & Vinoodh in dreamy dresses against a backdrop of trees and leaves. BOSS Artistic director Jason Wu wanted to juxtapose nature with architecture for the new advertisements.

Featured prominently in the campaign is the new BOSS Bespoke bag. With a graphic, Bauhaus-inspired patchwork design, the accessory stands out against the natural backdrop.

Anna Ewers wears little black dress in Hugo Boss' spring 2016 campaign
Anna Ewers wears little black dress in Hugo Boss’ spring 2016 campaign
An image from Hugo Boss' spring-summer 2016 campaign
An image from Hugo Boss’ spring-summer 2016 campaign

Recent Updates

Movado-Watches-2024

Jessica Alba & Julianne Moore Wow in Movado Watch Ad

Movado's latest global campaign, "When I Move You Move," is taking the world by storm with its new ambassadors. At ...
Emily-Ratajkowski-Self-Portrait-Resort-2025

Emily Ratajkowski is Crowned Miss Self-Portrait in New Ad

Self-Portrait's Resort 2025 campaign, aptly titled 'Miss Self-Portrait, ' draws inspiration from the glamour of beauty pageants. At the center ...
Victorias-Secret-Fashion-Show-Teaser

Candice & Tyra Tease Victoria’s Secret’s 2024 Fashion Show

The Victoria's Secret Fashion Show will finally return in 2024, and it's teasing its highly anticipated revival with a new ...
Georgina-Rodriguez-Guess-Holiday-2024

Georgina Rodriguez Goes Glam for Guess Holiday 2024 Ad

Georgina Rodriguez sizzles in GUESS' holiday 2024 campaign, teaming up with the iconic brand for the third time. The star ...
Barbara-Palvin-Luz-da-Lua

Barbara Palvin Sizzles in Luz da Lua’s Summer 2025 Ad

Brazilian footwear and accessories brand Luz da Lua has just unveiled its summer 2025 campaign, featuring supermodel Barbara Palvin. And ...
Rihanna-Savage-X-Lavish-Lace

Rihanna Flaunts Savage X’s Lavish Lace Lingerie

Savage X Fenty by Rihanna is back and bolder than ever with its sensational new Lavish Lace collection. As the ...