Turkish fashion retailer, Beymen, has launched its fall-winter 2015 campaign, and rather than go to studio or a luxe outdoor setting, the store hits the gym for a sporty themed shoot. Photographed by Koray Birand, model Hana Jirickova goes from boxing ring to locker room in designer brands such as Balmain, Valentino and Givenchy in the glam images. Mahizer Aytas styled the advertisements with Omer Faruk Dinc on makeup and Ali Yilanci on hair. / Production by Productionising
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