Denim days are back, and Guess Jeans is making them hotter than ever. The summer 2025 campaign stars Alana Champion and Evan Mock as they soak up golden hour in wide-open California fields.
Guess Jeans Summer 2025 Campaign
Styled in classic blue denim, vintage-wash cutoffs, crop tops, and retro button-ups, the duo brings effortless energy to every shot. It’s all about breathable fabrics, worn-in textures, and silhouettes that move with you. These are easy pieces made for road trips, late-night hangs, and everything in between.
Reimagined under the creative lens of Nicolai Marciano, the collection channels the spirit of freedom and laid-back romance. You’ll spot signature GUESS logos on ribbed tanks and varsity tees, styled with leather belts, denim jackets, and sun-kissed skin.
Every look feels both nostalgic and now, like the kind of outfit you remember wearing on the best day of the summer. With styling this cool and silhouettes this classic, there’s no question where to turn for your warm-weather wardrobe.
