Gucci’s 2022 Gift Campaign Takes a Glam Train Trip

November 16, 2022
Gucci Gift 2022 Campaign
See the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

Set on a luxury locomotive, creative director Alessandro Michele conceived the 2022 Gucci Gift campaign. Photographed by Carlijn Jacobs, the holiday advertisements feature the cast of models appearing on a glamorous train car. 

Gucci Gift 2022 Campaign

A variety of Gucci products, including canvas print bags, Gucci Pet accessories, home decor items, and sparkling jewelry, are showcased in the photographs. When it comes to her wardrobe, the Gucci woman is captured wearing faux fur coats, long dresses, lavish sequins, and luxurious velvet and lace tops. 

Dresses Gucci Gift 2022 Campaign
Elegant dresses stand out in the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

The Gucci Gift campaign celebrates the magic of the festivities and the joy of sharing these moments with loved ones in the spirit of this special time of year.

Gucci
Faux fur style stands out in the Gucci Gift 2022 campaign.
Faux fur style stands out in the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

Regarding footwear, notable options include platform sandals, slingback pumps, leather boots, and more. While Jordan Hemingway was in charge of directing the film, Christopher Simmonds worked on the art direction for the campaign. 

Models wear platform shoes in the Gucci Gift 2022 campaign.
Models wear platform shoes in the Gucci Gift 2022 campaign. Photo: Carlijn Jacobs

Alex Brownswell is in charge of the models’ hair, while Daniel Sallstrom is responsible for their makeup. Want to see more from the Italian brand? Discover the recent Gucci Good Game collection inspired by gamers.

Gucci Pet designs take the spotlight in 2022 Gift campaign.
Gucci Pet designs take the spotlight in 2022 Gift campaign. Photo: Carlijn Jacobs
Gucci Gift 2022 Campaign Train
The Gucci Gift 2022 campaign is set on a train. Photo: Carlijn Jacobs

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