Gucci Throws a Party for Cruise Season

Joanna Elizabeth

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Published September 16, 2015

An image from Gucci's cruise 2016 campaign
An image from Gucci’s cruise 2016 campaign

Gucci creative director Alessandro Michele has quickly put his own stamp on the luxury brand in a short time, and the cruise 2016 campaign is no exception. “There is a more nuanced, subtle and multidimensional romanticism in my collections, moving away from overt sexuality,” he says about his designs.

Related: See Gucci’s Cruise 2016 Runway Show

The new advertisements, photographed by Glen Luchford, star models Rhiannon McConnell and Tami Williams in a room featuring vintage decor. The accompanying film features a quirky dance party, fit for a Wes Anderson flick.

Models pose in Gucci cruise 2016 campaign
Models pose in Gucci cruise 2016 campaign
The advertisements were captured in Florence, Italy
The advertisements were captured in Florence, Italy

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