Gigi Hadid continues to land brand ambassadorships, and her latest turns up the shine factor. French jeweler Messika tapped the blonde beauty as its first ambassador. The new campaign photographed by Mert & Marcus celebrates the 10th anniversary of its ‘Move’ collection. Gigi does not just front the advertisements, but also helps design the new range.
Founder Valérie Messika says about the collaboration, “I loved working with Gigi. Her sense of detail and her discerning eye for fashion completely won me over. Her unparalleled professionalism and her involvement with the Maison throughout the development process deeply inspired me. Gigi is the embodiment of the Messika woman. She is spontaneous, sunny and bright.”
Campaign: Gigi Hadid for Messika
Behind the Scenes Images: