Gigi Hadid & Karlie Kloss Are Cool Moms in Versace’s Fall Ads

Joanna Elizabeth

/

Published June 3, 2016

Gigi Hadid and Karlie Kloss star in Versace's fall-winter 2016 campaign
Gigi Hadid and Karlie Kloss star in Versace’s fall-winter 2016 campaign

Versace unveils a first look at its fall-winter 2016 campaign and the results feature a new direction for the Italian label. Top models Karlie Kloss and Gigi Hadid play well-dressed moms in a diverse campaign photographed by Bruce Weber, on location in Chicago. In an interview with the New York Times, Bruce Weber reveals the inspiration behind the campaign.

“Donatella [Versace] was really into the idea of taking the men and women she designs for and putting them in the world where you work, you go out with your family, you live. It’s always funny to me that people think fashion photography is all about showing the clothes. It’s not. It’s about reporting.”

The images were photographed on the street and studio with sporty vibes from the collection’s knitted sweaters, leather miniskirts and plenty of Versace handbags. In all, the advertisements feature 27 models with 17 being casted from the street.

Versace Fall 2016 Campaign

Karlie Kloss plays a fashionable mom in Versace's fall 2016 campaign
Karlie Kloss plays a fashionable mom in Versace’s fall 2016 campaign
Photographed by Bruce Weber, Karlie Kloss gets surrounded by hunky guys in Versace's fall 2016 advertising
Photographed by Bruce Weber, Karlie Kloss gets surrounded by hunky guys in Versace’s fall 2016 advertising

Versace Fall 2016 Runway

Donatella Versace sent out a selection of sporty looks for Versace’s fall-winter 2016 collection held during Milan Fashion Week. From moto jackets to sweaters with neo-tribal details to dresses with wavy green highlights, the Versace woman shows a sensuality and strength for autumn.

Flashback – Versace Spring 2016 Campaign

Gigi Hadid stars in Versace's spring-summer 2016 campaign
Gigi Hadid stars in Versace’s spring-summer 2016 campaign

This is not Gigi Hadid’s first campaign for Versace. Last year, the American beauty appeared in the Italian fashion brand’s spring-summer 2016 campaign alongside Raquel Zimmermann and Natasha Poly. The trio were photographed by Steven Klein in salt fields in California’s Salt Flats.

Gigi Hadid poses in first campaign for Versace
Gigi Hadid poses in first campaign for Versace

Recent Updates

HoYeon Jung Louis Vuitton Yayoi Kusama 2023 Campaign

Cate Blanchett, HoYeon Jung Join Louis Vuitton x Yayoi Kusama Ads

Louis Vuitton and Yayoi Kusama have teamed up again to bring another part of their popular collaboration. The iconic fashion ...
Heidi Klum Vogue Greece April 2023 Cover

Heidi Klum is So Chic on Vogue Greece April 2023 Cover

Heidi Klum, the iconic supermodel, graces the cover of Vogue Greece for their April 2023 issue. And she's looking as ...
Kendall Jenner Messika 2023 Campaign

Kendall Jenner Looks Red Hot in Messika 2023 Campaign

Kendall Jenner, the superstar model, is back in the spotlight as the face of the Messika 2023 campaign. The French ...
Dolce & Gabbana Dolce Violet Ad Campaign

Deva Cassel Fronts Dolce Violet, Dolce & Gabbana’s New Perfume

Dolce & Gabbana debuts Dolce Violet, a new Eau de Toilette, to join its iconic perfume lineup. The floral-fruit scent ...
White Mini Dress Plus Size

Sexy Plus Size Dresses: Finding the Right Style

Ladies, it's time to show off those curves confidently. Whether you're a size 16 or 26, there are stunning and ...
Woman Wearing New Balance Sneakers

New Balance Shoes: Reissues of Classic Editions

New Balance is a brand that has been around for over a century, with a rich history in the sneaker ...

Leave a Comment