After wearing Gucci in photoshoots and on the red carpet, Florence Welch lands her first campaign for the Italian fashion brand. The Florence and the Machine singer appears in new jewelry advertisements. Captured by Colin Dodgson, the redhead drips in luxe baubles designed by Alessandro Michele with art direction by Christopher Simmonds. Florence poses in styles from the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewelry collections.
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