Ferragamo is bringing back the magic of Old Hollywood with its pre-fall 2025 campaign. The luxury brand, founded by Salvatore Ferragamo, once known as the “shoemaker to the stars”, celebrates its legacy through a glamorous short film titled L’Appuntamento.
Ferragamo Pre-Fall 2025 Campaign
Directed by Italian filmmaker Alice Rohrwacher, the first chapter of the three-part series was filmed at the famous Cinecittà Studios in Rome. Model Angelina Kendall stars in the story, portraying a movie star in preparation for her big scene.
In soft lighting and elegant surroundings, she has her makeup touched up, her shoes polished, and her purse handed over as the cameras roll. She wears Ferragamo’s signature Gancini slingback heels in deep plum, a nod to the house’s timeless designs.
Creative director Maximilian Davis wanted the campaign to feel “very Italian” while still honoring Hollywood cinema. He praised Rohrwacher’s ability to blend humor, nostalgia, and modern style. The result? A film that’s not just stylish, but cinematic in every frame.
This campaign perfectly fuses past and present, where the artistry of film meets the elegance of fashion.
