Ferragamo is bringing back the magic of Old Hollywood with its pre-fall 2025 campaign. The luxury brand, founded by Salvatore Ferragamo, once known as the âshoemaker to the starsâ, celebrates its legacy through a glamorous short film titled LâAppuntamento.
Ferragamo Pre-Fall 2025 Campaign
Directed by Italian filmmaker Alice Rohrwacher, the first chapter of the three-part series was filmed at the famous CinecittĂ Studios in Rome. Model Angelina Kendall stars in the story, portraying a movie star in preparation for her big scene.
In soft lighting and elegant surroundings, she has her makeup touched up, her shoes polished, and her purse handed over as the cameras roll. She wears Ferragamoâs signature Gancini slingback heels in deep plum, a nod to the houseâs timeless designs.
Creative director Maximilian Davis wanted the campaign to feel âvery Italianâ while still honoring Hollywood cinema. He praised Rohrwacherâs ability to blend humor, nostalgia, and modern style. The result? A film thatâs not just stylish, but cinematic in every frame.
This campaign perfectly fuses past and present, where the artistry of film meets the elegance of fashion.
