1970s styles take center stage for Fendi’s spring-summer 2022 campaign. Womenswear artistic director Kim Jones‘ designs pay homage to the decade’s glitz and glam, with psychedelic prints, tailored suiting, and party-ready dresses among the collection’s highlights. Rianne van Rompaey, Anok Yai, Barbara Valente, Vittoria Ceretti, and Yilan Hua are among the models who appear in the advertisements, which photographer Craig McDean captured.
Fendi Spring/Summer 2022 Campaign
Silvia Venturini Fendi, the company’s artistic director of accessories, creates bags with vibrant designs and half-circle silhouettes. Melanie Ward styled the shoot, which included pieces designed by Delfina Delettrez, artistic director of jewelry at Fendi.
Finishing the models’ ensembles, Guido Palau works on hair with flawless makeup by Peter Phillips. Andrea Cellerino designed the set, and Shelley Durkan was in charge of casting. “An ode to the playful spirit and confident femininity of the 70s. The #FendiSS22 women’s collection designed by @MrKimJones, interpreted in the new advertising campaign,” Fendi shares on Instagram.