Marking creative director Massimo Giorgetti’s first campaign for Emilio Pucci, the brand’s spring-summer 2016 advertisements get a transformation. While past campaigns have featured the likes of Gisele Bundchen and Doutzen Kroes in fully glammed out looks, Giorgetti tapped model newcomers Odette Pavolova and Kadri Vahersalu as the brand’s faces. The pair were photographed by Ezra Petronio on location in Italy’s Villa Gaberaia, just outside of Florence.
“Pucci’s sophisticated past is always present, but it’s twisted and tweaked. The pieces are all very high end, but the attitude is easy and cool. These are bon ton girls who run around with undone hair,” Giorgetti says about his take on the Pucci woman.
Emilio Pucci Spring 2016 Campaign
Emilio Pucci Spring 2016 Runway
Debuting his first runway collection for Emilio Pucci at Milan Fashion Week spring 2016, creative director Massimo Giorgetti presented an outing of loose and forgiving shapes. The designer brought his own unique spin on the house’s signature print work with oceanic imagery.