Louis Vuitton heads to the sand for a new scent from its California-inspired fragrance collection called: On the Beach. Actress Eiza Gonzalez fronts a campaign where she poses in colorful body paint inspired by the bottle. Photographed by Thomas Whiteside, she enchants against a seaside backdrop with a surfboard designed by artist Alex Israel. Israel also collaborated on travel cases for the line of perfumes. For beauty, Renato Campora works on Eiza’s hair for the shoot with face makeup by Kate Synnott.
Created by master perfumer Jacques Cavallier Belletrud, On the Beach features notes of yuzu, neroli, cypress, and rosemary. “On the Beach continues the great West Coast escape and completes this radiant collection. It charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin,” Louis Vuitton states.