Pop star Dua Lipa goes back to basics for Dua Lipa x Pepe Jeans‘ fall-winter 2020 campaign. Denim styles range from 70s flares to 90s high-waisted silhouettes. Photographed by Chris Colls in black and white, Dua shows off her moves in stripped-down studio images. Stylist Lorenzo Posocco pairs jeans with cropped shirts, graphic tees, and button-up tops. Each design uses a sustainable Wiser Wash technology to reduce water consumption. Suburbia works on creative direction for the shoot with hair by Lucas Wilson and Sam Lau on makeup.
Viewers can also see Dua in motion for an accompanying short film set to her song, ‘Levitating’. “I decided to sign off the collaboration with a collection called ‘DENIM DECADES’ with styles inspired by each decade since Pepe started selling denim. I hope you love it!!!” she shared abut the collaboration on Instagram.