Vittoria & Theo Wow in Dolce & Gabbana Light Blue Perfume Ad

Joanna Elizabeth

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Published May 15, 2025

Theo James and Vittoria Ceretti pose in Dolce & Gabbana Light Blue's fragrance campaign.
Theo James and Vittoria Ceretti pose in Dolce & Gabbana Light Blue’s fragrance campaign. Photo: Gordon von Steiner / Dolce & Gabbana

Dolce & Gabbana’s latest Light Blue fragrance campaign is all about iconic summer passion. Fronted by model Vittoria Ceretti and actor Theo James, the images capture a steamy love story soaked in sunlight and sea air. There are white swimsuits, deep blue water, and the rocky cliffs of Capri.

Dolce & Gabbana Light Blue Fragrance Campaign

Dolce & Gabbana sets in Light Blue fragrance shoot in Capri, Italy.
Dolce & Gabbana sets in its Light Blue fragrance shoot in Capri, Italy. Photo: Dolce & Gabbana

Shot by director Gordon von Steiner, the Dolce & Gabbana campaign feels like a daydream. It draws inspiration from the original Light Blue ads. Her gaze is bold. His pose, relaxed but magnetic. The chemistry? Undeniable.

The scent for her is a mix of Sicilian lemon, crisp Granny Smith apple, and cedarwood. Fresh, fruity, and a little woodsy; it’s like vacation bottled up. For him, the masculine counterpart brings equal depth and warmth.

A look at the Dolce & Gabbana Light Blue fragrance bottles.
A look at the Dolce & Gabbana Light Blue fragrance bottles. Photo: Dolce & Gabbana

Both fragrances come in sleek bottles topped with an enameled blue cap, a nod to Amalfi’s hand-painted ceramics. It’s like a memory of an endless summer. Whether you’re sailing the coast or daydreaming from your desk, Light Blue invites you to escape.

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