Dior Spring 2024 Campaign: Rooms with a View

Joanna Elizabeth

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Published February 22, 2024

Dior Spring 2024 Campaign
Models Mauve Dupuy and Rosanna Ovalles pose in ornate black and white attire for the Dior spring-summer 2024 campaign. Photo: Tina Barney

Dior unveils its spring-summer 2024 collection with a campaign that marries the brand’s heritage with contemporary feminism, as conceptualized by Maria Grazia Chiuri. The advertisements, photographed by Tina Barney, celebrate femininity in its most diverse and expressive forms.

Dior Spring/Summer 2024 Campaign

A serene setting frames models draped in ethereal off-white Dior ensembles, highlighting spring-summer 2024's elegance.
A serene setting frames models draped in ethereal off-white Dior ensembles, highlighting spring-summer 2024’s elegance. Photo: Tina Barney

The images from the French fashion brand feature a cast including Alice McGrath, Honey Ordonez, Rosanna Ovalles, Mauve Dupuy, and Ying Ouyang. They navigate through various rooms with opulent decor. These vignettes of space and timelessness are a tribute to the self-assertive spirit of the modern woman.

Models pose in structured black designs, showing chic sophistication in the Dior spring-summer 2024 campaign.
Models pose in structured black designs, showing chic sophistication in the Dior spring-summer 2024 campaign. Photo: Tina Barney

The Dior spring 2024 collection includes a mix of textures and transparencies, featuring sheer fabrics, intricate lace, and coats adorned with fine embroidery. These elements combine to create an ethereal, historical, and avant-garde quality, a hallmark of Chiuri’s design ethos.

The iconic Dior Toujours bag is reimagined in crinkled leather, carrying the micromanage pattern, and footwear like the Diorebel boots and Adiorable pumps, embellished with white resin beads, add a touch of boldness to the delicate apparel.

The Dior spring 2024 campaign captivates with models Ying Ouyang and Alice McGrath in intricate black lace and plush textures against opulent decor.
The Dior spring 2024 campaign captivates with models Ying Ouyang and Alice McGrath in intricate black lace and plush textures against opulent decor. Photo: Tina Barney

Stylist Elin Svahn brings a subtle sophistication to the ensembles, complemented by Peter Philips’ minimalist makeup and Damien Boissinot’s sleek hairstyles. Together, they craft a look that is quintessentially Dior—understated yet impactful.

As a precursor to this campaign, Dior also introduced a new advertisement for the Miss Dior parfum, linking the house’s rich fragrance legacy to its current fashion.


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