Dior debuts its pre-fall 2024 campaign, drawing inspiration from the legendary actress Marlene Dietrich. Designed by Maria Grazia Chiuri, the collection masterfully captures Dietrich’s iconic blend of masculine and feminine styles.
The campaign, photographed by Collier Schorr, features models Alice McGrath, Diane Tassigny, Ena Poppe, Nayonikaa Shetty, and Ying Ouyang in striking retro-inspired portraits.
Dior Pre-Fall 2024 Campaign
The collection showcases a variety of meticulously tailored pieces, from structured jackets to wide-leg pleated pants and long coats, embodying the timeless elegance of the Dior woman.
Accessories are a highlight, with mini versions of the classic Lady Dior bag adding a touch of sophistication. The footwear selection includes the Spectadior pumps and Dior Star sneakers, offering a harmonious blend of formal elegance and casual flair.
Marlene Dietrich’s enduring influence on fashion is celebrated throughout the collection. Her famous declaration, “No Dior, no Dietrich!” before filming “Stage Fright” with Alfred Hitchcock, echoes her unwavering commitment to the brand.
Bringing a contemporary edge to the brand, Dior has recently appointed Spanish singer Rosalía as its new house ambassador. For pre-fall, the models exude an effortless blend of sophistication and naturalness in the campaign images, set against minimalist, backstage-inspired settings.
