COS Spring 2024 Campaign: A Style Refresh

Joanna Elizabeth

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Published March 7, 2024

Rina Sawayama COS Spring 2024 Campaign
Rina Sawayama is minimal chic for the COS spring 2024 campaign. Photo: Karim Sadli

COS heralds the arrival of its spring-summer 2024 campaign, a collection that marries the elegance of tailoring with the freshness of modern design, fronted by British-Japanese musician Rina Sawayama.

COS Spring/Summer 2024 Campaign

COS Spring 2024 Campaign
Anna Ewers embraces tank top and high-waisted trousers for COS spring-summer 2024 campaign. Photo: Karim Sadli

Photographed by Karim Sadli on location in Mexico, the campaign showcases fashion against a backdrop of natural beauty and in the studio. Models Anna Ewers, Mica Argañaraz, and Awar Odhiang stand alongside Sawayama, each showcasing the brand’s commitment to refined looks.

This season’s offerings, highlighted by tailored wide-leg trousers, reimagined trench coats, and sleek leather jackets, signal a pivot towards structured sophistication blended with versatile elegance.

Awar Odhiang strikes a pose in a flowing red dress with extended sleeves in COS spring-summer 2024 ad.
Awar Odhiang strikes a pose in a flowing red dress with extended sleeves in COS spring-summer 2024 ad. Photo: Karim Sadli

Distinct from the wintry allure of the previous COS Atelier collection, the spring line introduces a vibrant burst of energy. Leisurewear emerges as a standout category, boasting coordinated sets and form-fitting knitwear that offers a laid-back approach.

Mica Argañaraz wears white tank top paired with red side-striped trousers for COS spring-summer 2024 campaign.
Mica Argañaraz wears a white tank top paired with red side-striped trousers for COS spring-summer 2024 campaign. Photo: Karim Sadli

The campaign’s stylist, Jane How, balances soft neutrals against the striking vibrance of reds and blues, reflecting the collection’s inspiration from the myriad shades of nature. The result is a wardrobe that offers seamless transitions from day to evening.


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