COS Sets a Desert Scene with Spring 2016 Campaign

Joanna Elizabeth

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Published February 2, 2016

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Updated August 27, 2017

Maartje Verhoef stars in COS' spring-summer 2016 campaign
Maartje Verhoef stars in COS’ spring-summer 2016 campaign

COS heads to the California desert for its spring-summer 2016 campaign. Starring Dutch model Maartje Verhoef, the images’ stark backdrop perfectly complements the label’s minimal aesthetic. In neutral tones of ivory, camel and navy, the COS woman wears flowy tunics, mid-length skirts and breezy blouses. Karim Sadli photographed the advertisements with styling by Jonathan Kaye.

COS Spring 2016 Campaign

Maartje wears a crisp white tunic dress in COS' spring-summer 2016 campaign
Maartje wears a crisp white tunic dress in COS’ spring-summer 2016 campaign
Maartje pictured in a taupe dress with weaving detail for COS' spring-summer 2016 campaign
Maartje pictured in a taupe dress with weaving detail for COS’ spring-summer 2016 campaign
Maartje models asymmetrical dress in COS's spring-summer 2016 campaign
Maartje models asymmetrical dress in COS’s spring-summer 2016 campaign
Maartje poses in billowing maxi dress from COS' spring 2016 collection
Maartje poses in billowing maxi dress from COS’ spring 2016 collection

COS Spring 2016 Collection

COS embraced denim with its spring-summer 2016 collection
COS embraced denim with its spring-summer 2016 collection

Embracing light layers, COS’ spring-summer 2016 collection walks a balance between minimal and modern style. A neutral color palette allows a focus on shape, ranging from structured outerwear to flowing tunics.

COS spring-summer 2016 collection features asymmetrical A-line with a play on proportion
COS spring-summer 2016 collection features asymmetrical A-line with a play on proportion

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