Burberry Summer 2024 Campaign: Island Luxury

Joanna Elizabeth

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Published March 17, 2024

Burberry Summer 2024 Campaign
Abi’Gail Lloyd relaxes in Jamaica wearing a black top with a poppy print skirt for Burberry’s summer 2024 ad. Photo: Tyrone Lebon

Burberry’s summer 2024 campaign is a vibrant mix of British luxury and the relaxed atmosphere of Jamaica, channeled through an array of outdoor shots. The campaign, photographed by Tyrone Lebon, takes inspiration from Jamaica’s significant influence on British culture.

Burberry Summer 2024 Campaign

India Rawsthorn showcases a vibrant floral top and shimmering gold Knight bag in the Burberry summer 2024 campaign.
India Rawsthorn showcases a vibrant floral top and shimmering gold Knight bag in the Burberry summer 2024 campaign. Photo: Tyrone Lebon

Under the creative direction of Daniel Lee, the luxury brand’s collection presents a refreshing summer palette, showcasing a variety of pieces, including iconic trench coats, breezy floral print skirts, and lightweight blouses, perfect for warm weather.

Chey Carty shows off a structured black trench coat and printed bag for the Burberry summer 2024 ad.
Chey Carty shows off a structured black trench coat and printed bag for the Burberry summer 2024 ad. Photo: Tyrone Lebon

An exciting addition to the collection is the introduction of updated accessories, such as the Horn, Swan, Knight, and Shield bags. These bags complement the Burberry apparel with their floral prints and glittering materials.

Dramatic nights: Karen Elson in a patterned black dress and red heels for Burberry's summer 2024 campaign.
Dramatic nights: Karen Elson in a patterned black dress and red heels for Burberry’s summer 2024 campaign. Photo: Tyrone Lebon

The campaign features a diverse cast of models, including Abi’Gail Lloyd, Karen Elson, Chey Carty, Peng Chang, and India Rawsthorn, who bring the collection to life against the picturesque Jamaican backdrop.

Peng Chang in a beige trench coat and red accented accessories for Burberry's summer 2024 advertisement.
Peng Chang in a beige trench coat and red accented blouse for Burberry’s summer 2024 advertisement. Photo: Tyrone Lebon

For beauty, led by Shiori Takahashi for hair and Jen Myles for makeup, emphasize natural and understated looks, aligning with the collection’s theme of relaxed elegance.

This campaign follows Burberry’s Lunar New Year series, which was set in Chengdu, showcasing the brand’s continuous exploration of cultural themes and settings.


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