Bloomingdale’s taps famous New Yorkers for the launch of its ‘The Heart of New York’ campaign. The advertisements celebrate the fashion retailer’s flagship 59th Street store. Set to launch on April 23rd, the campaign will be posted around the city on subways as well as wrapped Hamptons Ambassador buses. Supermodel Christy Turlington, actress Sarah Jessica Parker and fashion editor Elaine Welteroth appear in the ads. According to WWD, there will also be exclusive videos posted on a mini site. Each image contains quotes from the stars.
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