As we march forward into 2018, brands continue to unveil their new beauty campaigns. From makeup to fragrances, take a look at some of the latest and greatest ads. To begin with, we start by viewing Dolce & Gabbana’s new ‘Dolce’ advertisement. The Italian fashion brand taps Giulia Maenza for its signature scent captured by Victor Demarchelier near Palermo. Next, we look at Swarovski’s 2018 Valentine’s Day campaign. The jewelry company enlists Karlie Kloss and Andrés Velencoso for a romantic shot.
Estee Lauder also launches a new campaign for its ‘Liquid Envy’ lip color. The cosmetics brand taps brand ambassadors Fei Fei Sun, Carolyn Murphy and Hilary Rhoda for the glamorous snap. Adding to the list, Gucci unveils its ‘Guilty Absolute’ perfume advertisement starring Julia Hafstrom. The red haired model poses in a pink blouse for the reincarnation of the label’s men’s scent. Lastly, we take a look at a Lancome campaign starring Taylor Hill. The 21-year-old has fronted several ads for the cosmetics brand since being signed as a face in 2017.
2018 Beauty Ads