Barneys Celebrates New York with Spring 2016 Campaign

Joanna Elizabeth

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Published February 6, 2016

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Updated February 24, 2016

Ajak Deng stars in Barneys' spring-summer 2016 campaign
Ajak Deng stars in Barneys’ spring-summer 2016 campaign

Along with this month’s launch of its new Chelsea flagship store, Barneys’ spring 2016 campaign celebrates its hometown of New York City. Called ‘Our Town’, the images captured by Bruce Weber feature fashion stars, singers and other creatives local to the Big Apple. The advertisements feature model Ajak Deng, Lady Gaga, Yoko Ono, the Angulo brothers from ‘The Wolfpack’, Patti Smith, club kids, the NYFD’s first female battalion chief, Rocky Jones and more.

Barneys Spring 2016 Campaign

About shooting the spring campaign, Weber talks about living in New York as an NYU film student. “Life in the city was so freewheeling then,” says the photographer. “As I now took photographs and films of my beloved city [for this campaign], I could still feel its embrace, and a tear ran down my cheek for a love once lost and again found.”

Ajak Deng models Azzedine Alaia dress in Barney's spring-summer 2016 campaign
Ajak Deng models Azzedine Alaia dress in Barney’s spring-summer 2016 campaign
Cyndi Lauper poses in Barneys' spring-summer 2016 campaign
Cyndi Lauper poses in Barneys’ spring-summer 2016 campaign
Patti Smith stars in Barneys' spring-summer 2016 campaign
Patti Smith stars in Barneys’ spring-summer 2016 campaign
An image from Barneys' spring-summer 2016 campaign
An image from Barneys’ spring-summer 2016 campaign
Ajak Deng poses with construction workers Priscilla Rocco and Shantar Gibson in Barneys' spring-summer 2016 campaign
Ajak Deng poses with construction workers Priscilla Rocco and Shantar Gibson in Barneys’ spring-summer 2016 campaign
Ajak Deng poses with club kids Ryan Burke, Sussi, Muffinhead, and Hector Perez in Barneys' spring-summer 2016 campaign
Ajak Deng poses with club kids Ryan Burke, Sussi, Muffinhead, and Hector Perez in Barneys’ spring-summer 2016 campaign

Flashback – Barneys Campaigns

Barneys tapped supermodels for its spring 2015 campaign with Christie Brinkley
Barneys tapped supermodels for its spring 2015 campaign with Christie Brinkley. Photo: Bruce Weber

Barneys is not short on nontraditional ideas for its campaigns. In the spring 2014 campaign, Barneys tapped a cast of transgender personalities and then in spring 2015, Barneys tapped supermodels including Christie Brinkley for its advertisements.

Barneys tapped transgender models for its spring 2014 campaign photographed by Bruce Weber
Lou Doillon stars in Barneys' fall 2013 campaign
Lou Doillon stars in Barneys’ fall 2013 campaign

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