Coco Rocha gets a new look for her first Balmain Hair Couture campaign. The campaign model has recently been announced as the face of the haircare brand’s ‘Icons’ line. The images were captured on location in New York City by An Le. The normally brunette model tries on a cropped, platinum blonde ‘do with embroidered tops. The hairstyle was done by the hands of Balmain Hair creative director Nabil Harlow. Frankie Boyd worked on makeup with production by Victoria Pavon for the shoot.
Talking about Coco, Harlow says, “Throughout her career, Coco Rocha has continually reinvented herself like no other. She inspires me; from the way she moves to the way she gives her characters life in front of the camera. She is more than a model, she is a true muse. Coco Rocha represents the woman of a new era I want to help set in motion. This is an era with a different approach to beauty, where women can break their own boundaries and reinvent themselves with the look they dream about, whether it is a length, volume or a color transformation.”
Balmain Hair Couture Icons Campaign