Bally Taps an Eccentric Group for Fall 2016 Campaign

Joanna Elizabeth

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Published July 28, 2016

Bally reveals fall-winter 2016 campaign
Bally reveals fall-winter 2016 campaign

Bally gets a new look for its fall-winter 2016 campaign. Design director Pablo Coppola tapped photographer Jack Davison to capture a series of eccentric portraits. The advertisements star eight models including veteran star Guinevere van Seenus, Finnlay Davis and Ina Maribo Jensen. The fall collection features eccentric 1970’s inspired styles with embroidered jackets, flouncy dresses and polished leather accessories.

Taking about the decision to choose Davison, Coppola says, “What drew me to Jack’s work was his ability to capture intimacy in his portraits, there is real emotion there. For the AW ‘16 campaign, I wanted to take a new approach [a diverse cast of multiple models] by highlighting the personality of a group. This gang is composed of different types: from a star like Guinevere or a new comer like Ina; Jack zeroed in on each of them and captured their essence.”

Ina Maribo Jensen stars in Bally's fall-winter 2016 campaign
Ina Maribo Jensen stars in Bally’s fall-winter 2016 campaign

Bally brings a youthful energy to fall-winter 2016 campaign
Bally brings a youthful energy to fall-winter 2016 campaign
An image from Bally's fall-winter 2016 campaign
An image from Bally’s fall-winter 2016 campaign
Bally features jewel-tone fashions in fall 2016 campaign
Bally features jewel-tone fashions in fall 2016 campaign
Guinevere van Seenus stars in Bally's fall-winter 2016 campaign
Guinevere van Seenus stars in Bally’s fall-winter 2016 campaign
Bally focuses on retro silhouettes with fall 2016 campaign
Bally focuses on retro silhouettes with fall 2016 campaign
Bally features leather shoulder bag in fall-winter 2016 campaign
Bally features leather shoulder bag in fall-winter 2016 campaign

Shop Bally’s New Arrivals:

Bally B-Loved Small Leather Shoulder Bag
Bally B-Loved Small Leather Shoulder Bag

Bally Kassya Candy Wrap Shoe
Bally Kassya Candy Wrap Shoe
Bally Lune Medium Leather Shoulder Bag
Bally Lune Medium Leather Shoulder Bag
Bally Paliky Patent Leather Sling-Back Pump
Bally Paliky Patent Leather Sling-Back Pump

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