Nicole Kidman Models Balenciaga’s New It Bag

Joanna Elizabeth

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Published May 13, 2024

Nicole Kidman Balenciaga Rodeo Bag 2024 Ad Campaign
Nicole Kidman fronts the Balenciaga Rodeo bag 2024 ad campaign. Photo: Mario Sorrenti

Nicole Kidman enchants as the face of the Rodeo Bag campaign from Balenciaga, captured by renowned photographer Mario Sorrenti. Launched in February 2024, this accessory showcases a fresh aesthetic focusing on textured elegance and modern design.

The actress poses effortlessly in a luxurious jacket and skirt ensemble, exuding a blend of sophistication and contemporary attitude, making the Rodeo Bag an instant icon. Accompanying the house ambassador in this stellar campaign are talents from across the globe.

Balenciaga Rodeo Bag 2024 Ad

Yang Chaoyue is pretty in pink for Balenciaga's new Rodeo bag campaign.
Yang Chaoyue is pretty in pink for Balenciaga’s new Rodeo bag campaign. Photo: Mario Sorrenti

Yang Chaoyue, a celebrated Chinese actress and singer, and Amelia Gray, an American model on the rise. Each figure brings a unique vibe to the images, set against a minimalistic grey backdrop that draws all eyes to the bags’ intricate details.

The Rodeo Bag itself is made from finely textured calfskin leather with a matte finish. Its design features include subtly worn pleats, softened piping, and raw edges, offering a refined and relaxed aesthetic. The addition of the label’s stylish keychains adds a touch of individual appeal to each look.

Yang Chaoyue is pretty in pink for Balenciaga's new Rodeo bag campaign.
Model Amelia Gray poses for Balenciaga’s Rodeo bag campaign. Photo: Mario Sorrenti

Balenciaga’s commitment to creating timeless yet trendy accessories continues with this campaign. Following in the footsteps of fashion icons like Kate Moss, who previously showcased the brand’s Le City bag, the Rodeo Bag is poised to become another staple.


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